Today’s Guest Post by: Carolyn Henry, Portfolio Marketing Manager for Information Lifecycle Governance, IBM
Tuesday April 21st began as one of those typically grey, foggy days in San Francisco where the mist envelops you and provides that special spark or romanticism that has inspired the innovators living here for decades. That spark or je ne sais quoi was evident in our Content 2015 conference presentations from the outset as we kicked off the morning to discuss “fresh ideas.” In an effort to illustrate the freedom of the Western spirit that abounds here our delightful MC, David Jenness, warmed up the crowd with interesting tales of his visits to the Bay Area, including a few stops in Santa Cruz where he experienced drum circles and nudists (gasp!). Mark Eaton, number 53 of the Utah Jazz, enlightened the group on the powerful principles of teamwork and commitment that he learned throughout his career as an NBA Allstar. We then wrapped up the morning with a keynote given by Caroline Seymour, Director of ECM Marketing at IBM, who tied the concepts of fresh ideas and the challenges facing business today to the solutions that the ECM portfolio has to offer. The growing crowd, fortified by coffee and breakfast, then rode the escalators skyward to attend targeted sessions in their particular areas of interest.
Mark Eaton, NBA All Star and Content 2015 keynote speaker
The business and IT focussed sessions included pertinent topics such as “Smarter Content, Smarter People: Why ECM Matters,” “Big Data, Bad Data, Good Data: The Link Between Information Governance and Big Data Outcomes”, and “Engage with Content at the Speed of Business.” These titles should give you a taste of the current ideas and topics being discussed with gusto. Audience participation was quite active in a few sessions, including spirited discussion of business practices and topical subjects like the recent data breaches at Sony and other high profile companies. Would you expect anything less from the visitors and inhabitants of this special city? In one session held in the opulent French Parlor, it was obvious that our attendees were giving much thought and attention to their Big Data projects and unstructured data needs. Hands flew up against a backdrop of chandeliers and toile drapery to ask questions of the IBM presenters sharing their expertise.
Over a delicious and healthful lunch (this is the mecca of food lovers and localvores after all) business partners livened the atmosphere further with demos and discussion of their compelling products at various pedestals which lined the back half of the ballroom. Contests and giveaways (who doesn’t love Amazon gift cards or Fitbits?) sweetened the afternoon as well and provided incentive for folks to stay through to the early evening cocktail hour where the winners were drawn from a hat. After we heard about the vision and roadmap for ECM products from Director of Document Imaging and Capture Solutions at IBM, Feri Clayton, folks broke out into an informal mixer with plenty of time for questions and socializing. Spoons of lobster salad and pulled pork sliders accompanied lively discussion and networking. As I made my way out of the Palace Hotel and once again into the grey city skyline, I couldn’t help but count myself fortunate to live and work in this exciting time, with these invigorating business challenges and the powerful technology at hand to solve them. In a great local environment to boot.
San Francisco provided the perfect backdrop for Content 2015
As the Content 2015 series continues on, I am sure that the spark I witnessed in San Francisco will continue with it. If you haven’t registered for a session near you already, please make sure to do so! You can register at ibm.com/content2015 and stay engaged with the conversation on social media via #Content2015 and #IBMECM.