IBM Content Manager OnDemand on Cloud is an Enabling Platform to Improve Performance
By Kevin Craine
“The Cloud” is a popular buzzword today, but it’s more than just the latest technological catchphrase. Cloud computing is a fundamental shift in information technology that is changing the way we do business.
In the simplest terms, cloud computing means storing and accessing data and programs over the Internet instead of a computer’s hard drive. In the most expansive terms, it means that organizations are no longer tethered to need to invest in, build out and maintain much of the systems and software needed to operate and innovate.
Removing Complexity and Cost
The shift to the cloud has opened the door for organizations of all sizes and from all industries to adopt new technologies and business strategies that would have been too costly and complex to undertake in the past. The adoption of cloud-based solutions and services has exploded as a result. According to a report from Gartner earlier this year, 75% of organizations use public cloud services today and 78% plan to increase their investment in the cloud in the next three years.
Clearly, the shift to the cloud is more than a fad, but what are the advantages over traditional local computing? They include reduced spending on infrastructure, economies of scale, easier ramp-up and expansion, and less technology and training to worry about. And since it takes fewer people to do more work on the cloud, with a minimal learning curve, organizations gain advantage with improved flexibility and a renewed focus on their core competencies and business.
Cloud-based Content Management
Beyond the savings and efficiencies, the cloud is enabling a number of important innovations and strategies that bring even more expansive advantages. One of those advancements was announced earlier this year by IBM with the release of their Content Manager OnDemand on Cloud product.
IBM’s CMOD on Cloud is a significant innovation because these days how well organizations manage content has everything to do with organizational performance. Indeed, business and customer content plays a vital role in almost every aspect of the enterprise – new client acquisition, customer service, revenue generation, spending – all these and more depend deeply on the effective and efficient use of information. Yet despite the increasing digitization of business today, most organizations still distribute the lion’s share of transaction-related content through print documents—even though it is an expensive and inefficient process for both back-office users and customers.
The Cloud and CMOD – an Enabling Platform
The pairing of IBM CMOD and the cloud is an enabling platform to eliminate the burden of paper and improve how organizations manage and leverage enterprise content overall. The improvements include the ability to manage the electronic capture of documents in the cloud, enhance customer service by empowering service reps with anytime/anywhere access to customer correspondence and related data, and the ability to provide customer self-service through the integration of consumer-facing applications and web portals, to name just a few – all without the need to invest in and maintain the technical infrastructure.
Focus on Core Business, Not Technology
Organizations are now able to focus on core business activities rather than being IT shops. Instead of buying it, building it, and maintaining it in house, organizations are free to look to the cloud instead where resources and services are supported elsewhere. In the past, important aspects of Enterprise Content Management like report definition, indexing, security, and document presentment and distribution all fell within the scope and responsibility of the customer enterprise. Today, with solutions like Content Manager OnDemand on Cloud, organizations are able to offload that burden, reduce spending on technology, increase performance with fewer people, and react more responsively to changing conditions in the market.
How can you move forward and take advantage? One way is to download this IBM Content Manager OnDemand Solution Brief. It details how the solution works and explores in more depth the synergies and advantages using Content Manager OnDemand on Cloud in order to reduce your storage costs and optimize your customer service. Whatever path you choose to take better advantage of the cloud, look for trustworthy providers and partners with the right mix of expertise, capability and vision that will allow you to make the most of the important innovations available to improve organizational performance.
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Guest contributor Kevin Craine is the author of the book Designing a Document Strategy, host of Everyday MBA on C-Suite Radio, and a respected authority on document management and process improvement. He is the managing director of Craine Communications Group. For more information visit CraineGroup.com.